This EEA category is open up to any PR & Comms company building profits of below €10m on a yearly basis. The winner excels in reading through, capturing and communicating the temper, spirit and wishes of our periods, in its niches, locally and regionally – even against a number of difficulties and backdrops of quickly-paced modify.
The #toyfail marketing campaign addressed consumer challenges associated with IoT and World wide web-connected toys. The marketing campaign gained world-wide awareness and The problem was raised on federal government degree during the EU and US.
PR, Comms and advertising and marketing may be additional immersive than in the past just before – owing to human creativity coupled with refined technologies.
A fancy recruitment marketing campaign is focused at college students and graduates. It offers KPMG as an organization whose workforce are people succeeding in their Experienced but in addition stuffed with passions and courage to succeed in for his or her dreams.
This EEA category celebrates excellent PR & Comms campaigns that promote customer items or providers to buyers by a number of channels and for that reason build or bolster a retail enterprise’s model.
Following humanitarian disasters, faculty is as important to little ones as food/medication. UNICEF needed younger Europeans to check out university in a new way. We made seven unforgettable films fusing documentary building with social wondering: kids living by war/natural disasters inform their stories, that has a social obstacle. The #EmergencyLessons, shared by stars & politicians, arrived at 70million+ on Twitter.
An important obstacle for PR & Comms – and this EEA category recognises strategies or jobs that use storytelling in all its sides.
At IHG We have now an ‘often -on’ difficulties and crisis interaction guidance team where by we go beyond the role of communications to guidance our danger and functions groups and reassure and assist guests and colleagues during a turbulent time in Europe, which include far more lately attacks in Manchester and London Bridge as well as the Grenfell tower tragedy, exactly where our motels provided refuge to Those people impacted.
And in some cases much less reads considerable company reports on using brew squander. So in place of A further report we manufactured a pizza. A pizza baked Along with the leftovers from when considered here one of Sweden’s premier natural beer makes Norrlands Guld Ljus is brewed.
Swedish betting services Oddset planned to give enthusiasts a completely new experience when seeing soccer around the TV. For The very first time ever, we launched “Biased sporting activities commentators” – commentators who cheer on the exact same workforce while you.
Specializing in top quality do the job for more substantial clientele, We've enhanced working efficiencies and enhanced people efficiency, although offering ground-breaking do the job like an immersive function for Google and a global marketing campaign for Korn Ferry.
The Norwegian Council for Road Security, Trygg Trafikk, wished to provide bicycle helmet use to the agenda without the need of resorting to scaremongering or moralizing. Gorgeous visual storytelling, powerful media outreach, clever use of movie and exceptional timing proved a huge achievement amongst youthful Grown ups.
No matter whether it's building new products and solutions, acknowledging environmental and sustainability wants or managing significant general public scrutiny whilst Assembly significant business targets – the health & pharma industry often faces demanding PR & Comms worries.
We developed a different slogan along with a symbol to rejoice twentieth anniversary of our Breast Most cancers Crusade undertaking, the most comprehensive and longest-winded Women of all ages’s well being undertaking in Turkey.